Services

How Laurus Engagements Work

Laurus works with organizations that recognize the strategic value of earned awards and the recognition that follows — but lack the structure, ownership, or bandwidth to
manage it deliberately.

Engagements are designed around one principle: the awards function works best when it is treated as a system, not a series of one-off efforts.

Some clients engage Laurus to steward a full awards and recognition program over time. Others work with us on specific submissions or placed recognition opportunities. In all cases, the work is disciplined, selective, and grounded in credibility rather than volume.

The services below reflect different ways organizations engage with the Laurus framework — depending on maturity, goals, and internal capacity.

Ongoing Program Stewardship icon

Ongoing Program Stewardship

This engagement is designed for organizations that want awards and recognition managed as an ongoing system — not handled opportunistically or reactively.

Laurus assumes stewardship of an organization’s awards and third-party recognition program, bringing structure, ownership, and continuity to work that is often fragmented across teams or deprioritized entirely.

The focus is not on submitting more awards.

The focus is on building sustained credibility over time.

    • Development and maintenance of a forward-looking awards calendar

    • Narrative and proof-point development that compounds across submissions

    • Ongoing coordination with internal stakeholders

    • End-to-end management of submissions as they arise

    • Thoughtful amplification of wins where they meaningfully reduce friction text goes here

    • Recognition is important, but no one owns it

    • Deadlines are missed or rushed

    • Strong work isn’t being surfaced consistently

    • Awards feel disconnected from growth, sales, or talent strategy

  • Clients typically engage Laurus on a retainer basis to ensure continuity, accountability, and momentum. The work evolves over time as narratives mature, proof points accumulate, and credibility compounds.

    This engagement is intentionally structured to ensure focus and quality.


Individual Award Submissions icon

Individual Award Submissions

This engagement is designed for organizations that want expert support on a specific award opportunity, without committing to an ongoing program.

Laurus partners with clients on a project basis to manage the full lifecycle of an individual award submission — from initial positioning through final delivery. The emphasis is on depth, clarity, and alignment with the criteria that actually matter.

The goal is not to submit broadly.

The goal is to submit deliberately.

    • Assessment of the award’s credibility, relevance, and fit

    • Interpretation of criteria and scoring priorities

    • Narrative development and proof-point selection

    • Writing, editing, and refinement of submission materials

    • Coordination of reviews and approvals

    • Submission management and tracking

    • A specific award represents a meaningful credibility opportunity

    • Internal teams lack time or experience to manage the submission well

    • The submission aligns with a product launch, milestone, or strategic moment

    • A full program is not yet warranted

  • Clients typically engage Laurus on a project basis to ensure a high-quality, well-positioned submission for a specific opportunity.

    This engagement is often used as a standalone effort or as a precursor to a broader, ongoing program.


Placed Recognition & Visibility icon

Placed Recognition & Visibility

This engagement is designed for organizations seeking credible, third-party placement in selective recognition opportunities beyond traditional awards — including keynotes, moderator slots, panels, curated lists, and similar forums.

Laurus supports clients in identifying and pursuing placements that reinforce authority and signal quality, without overexposure or dilution. The focus is not on visibility for its own sake, but on appearing in the right places, at the right moments, for the right reasons.

Recognition is treated as a signal — not a broadcast.

    • Identification of relevant, credibility-driven placement opportunities

    • Positioning and narrative development tailored to each forum

    • Submission or nomination support for speaking roles, panels, and lists

    • Coordination of materials, bios, abstracts, and supporting proof points

    • Guidance on how placements are integrated into broader credibility efforts

    • Thought leadership or executive visibility is a strategic priority

    • A specific event, forum, or list represents meaningful credibility

    • The organization wants selective placement rather than broad exposure

    • Internal teams lack the time or context to pursue placements deliberately

  • Clients typically engage Laurus on a project basis to support specific placement opportunities or short-term visibility initiatives.

    This engagement is often used alongside award submissions or as a complement to an ongoing program.