Our Approach
The Laurus Framework
The Laurus framework positions the awards function as a growth channel while treating recognition as infrastructure.
It brings structure to work
that is too often reactive, fragmented,
or unmanaged. It establishes clear ownership, works backward from credible awards calendars,
and builds narratives and proof points before deadlines appear.
Each component is designed to reinforce the others.
FRAMEWORK COMPONENT 1
Awards Intelligence
Not all awards signal credibility — and many
dilute it.
Laurus begins by identifying the awards that actually matter in a given industry, category, or growth stage.
What this includes:
Industry-specific award mapping
Tiering programs by credibility (must-win, stretch, filler)
Distinguishing credibility signals from pure visibility plays
The objective is focus — submissions chosen deliberately, each with a clear rationale for why it matters.
FRAMEWORK COMPONENT 2
Calendar Ownership
Awards don’t fail because companies miss deadlines.
They fail because no one owns the calendar.
Laurus establishes forward-looking ownership of recognition timelines so preparation happens before pressure appears.
What this includes:
A rolling 6–12 month awards roadmap
Backward planning from submission deadlines
Internal milestone tracking and accountability
The result is predictability instead of scramble — and stronger submissions as a result.
FRAMEWORK COMPONENT 3
Narrative Architecture
Strong submissions are built, not written at the last minute.
Laurus helps organizations develop reusable narrative infrastructure that can be adapted across awards, stages, and audiences.
What this includes:
A core story bank (company, product, people, impact)
Reusable proof points and substantiation
Metrics and outcomes identified and harvested before deadlines
Narratives evolve over time — they are refined, not reinvented.
FRAMEWORK COMPONENT 4
Submission Execution
Execution matters — but only after strategy and structure are in place.
Laurus manages the end-to-end submission process with precision and coordination.
What this includes:
Writing and editing
Review and approval workflows
Packaging, submission, and tracking
Cross-team coordination where needed
The work is thorough, disciplined, and quiet — designed to produce credibility, not noise.
FRAMEWORK COMPONENT 5
Win Amplification
A win has value only if it’s used correctly.
Laurus helps clients translate recognition into practical business leverage without over-promotion or dilution.
What this includes:
Website badges and supporting content
Sales collateral and investor decks
LinkedIn and PR activation
Employer branding and recruiting usage
Recognition is treated as a signal — deployed selectively, where it reduces friction and builds trust.
Awards ROI is often misunderstood because it’s framed too narrowly.
Executives don’t actually ask: What’s the ROI of this award?
They ask:
Does this make sales easier?
Does this shorten cycles?
Does this reduce doubt?
Does this help talent choose us?
Does this signal quality before we speak?
That is ROI — just not transactional ROI.
Laurus frames return in terms of friction reduction:
How recognition is used by sales teams
How it strengthens credibility in competitive moments
How it supports recruiting and employer brand
How it signals quality early, before deeper evaluation
The framework doesn’t promise outcomes.
It creates the conditions for credibility to matter.
ROI as Friction Reduction
Laurus works with select clients to ensure focus, discipline, and consistency.
Engagements range from ongoing program stewardship to individual submissions and placement support. The common thread is structure, ownership, and restraint.
If recognition is becoming more important — but harder to manage — a conversation may be useful.